TELL. YOUR. STORY.

All marketing, and ultimately the success of your business, relies on one thing: storytelling.

You need to tell your story in a compelling way to get people to connect with our brand, drive traffic to your site or online store, and make them stay there long enough to make a purchase or book a service. Not just once, but again and again. And in order to tell your story in the right way you need to identify WHO is your customer?

Once you have identified your ideal customer(s) can you move on to how to appeal to them. Before we undertake any work together, we will always do an initial workshop to uncover your ideal customer or client. We then move on to craft your unique value proposition, and then translate that into how to communicate with your ideal audience. This work is important in order to get the rest of the project right. 

Services offered are:

☆ Capability Building for Online Business Owners

☆ Strategy & Business Development

If you feel like you need to move forward, but feel stuck, or are not sure what to do, we can help. As part of our dedicated strategy work, we will thoroughly assess your current business plan as well as your website, and social media, analyse your main competitors and their strength and weaknesses compared to yours, and take into account where you would like to be in one or three years from now, to put together a strategy plan for you. This could also include developing new products/lines and/or export opportunities among other things, as well as pivoting in the new post-Covid landscape we have found ourselves in. Although times of change are scary to most people, there are opportunities out there, if you know where to look!

LEARN MORE HERE

☆ Business Coaching

Do you feel alone in your business? Wearing too many hats at the same time? 

Maybe you can't talk to your staff, but at the same time you need someone to bounce ideas off and discuss issues as well as opportunities in your business?

Or do you have a new business or product idea - but need some help working through it? 

BUSINESS COACHING COULD BE THE ANSWER!

Intended as a resource for business owners and senior management, coaching sessions help you to gain clarity on what is important right here and right now, and what can wait for later, setting clear goals and a realistic time frame, and be held accountable while working according to the timeline and strategy formulated.

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☆ (Know Your Client) KYC Workshop

You need to tell your story in a compelling way to get people to connect with our brand, drive traffic to your site or online store, and make them stay there long enough to make a purchase or book a service. Not just once, but again and again. And in order to tell your story in the right way you need to identify WHO is your customer?

In this 2-hour workshop, we start by identifying your ideal customer(s). We can then move on to how to appeal to them, and do so by crafting your unique value proposition. In the third step, we translate the first two steps into some tangible advice on how to communicate with your ideal audience, which you can then use on your website, social media and any marketing material, on line or in print.

This workshop is undertaken with all new clients before we start our strategy work together. It can also be undertaken as a stand-alone module.

LEARN MORE HERE

☆ Website Revamp / Rebuild / Newbuild & SEO Improvement

Do you have a website that feels a bit out of date? Have you added new products or product lines lately and don't feel like the new content 'jives' with the rest of the website? Want to change colours or imagery? Or maybe you just don't know why you are not getting more sales? We can help.

Unfortunately, almost all clients we have worked with to date have needed an overhaul of their current website's SEO. If your website is not set up correctly with SEO, it doesn't really matter if you have a pretty website, you will still not get much traffic from Google and other Search Engines. When more and more people are shopping and finding resources online, it is more important than ever to have your website set up properly with SEO, no matter if you are selling a product or a service.

Need a new one? We can also help you set up a whole new website if you have a business idea but don't know where to start. Or, I can help you move your existing website onto a Shopify, Wix or Squarespace platform if you want a whole fresh start. Sometimes starting fresh is the best way forward, especially if too many things are broken or out of date.

Kaizen Kiwi a verified Shopify Partner